Join the CommunityBuilding something is hard. You should not have to feel alone doing it.
The Lost and Founders is a community where founders and entrepreneurs can speak honestly about what it takes to build something of their own.
There is more to the story than the polished success.
We publish personal essays, practical insights, lessons learned, and thoughtful perspectives from people at every stage of the journey. That includes the setbacks and uncertainty as well as the breakthroughs, growth, and moments that make the work worthwhile.
“Every honest perspective can help someone else find their way.”
Our goal is to create a place where founders can learn from one another, contribute their own experiences, and feel less alone in the challenges they face. There is no single path to building something meaningful.
Will Cohen
Founder & Editor
Will Cohen is a multi-time founder and retail media executive with experience building startups across music, advertising technology, media, and commerce. His career has placed him at the intersection of entrepreneurship, technology, and business transformation, giving him firsthand experience with the ambition, uncertainty, pressure, and constant problem-solving that come with creating and growing new ventures.
Will created The Lost and Founders to make room for the side of entrepreneurship that rarely appears in polished success stories. The platform gives founders and entrepreneurs a place to share honest experiences, hard-earned lessons, setbacks, breakthroughs, and perspectives that can help others feel more informed, connected, and less alone in their own journeys.
Your experience could help someone else.
You do not need to be a professional writer—just someone with something honest and useful to share.